Here's the formula that gives you maximum pleasure with maximum ease. Easy Anal 7.5 percent benzocaine formula makes anal sex easy - first time every time. Great for the anal beginner and the educated butt master. Easy Anal acts a lube too although you may want to add your favorite lube it once the desensitizing takes effect. Easy Anal is easy to use.. Just apply small amount to rectal area before penetration. Wait a few minutes for desensitization to take effect before attempting penetration. Be patient it might take you a few tries to figure what is the right amount for you.